Emilio Sanchez is not a man who pulls any punches. He wears his heart and passion on his sleeve.

A proud Spaniard who will never sugarcoat an answer to curry-favor an over zealous parent promoting their son’s unbelievable talent. An inveterate champion who will never camouflage his true thoughts by spinning “a fools paradise” prediction about a child’s future prospects on the Pro Tour just to be polite or for potential business.

No, not Sanchez. He’s blunt and honest. When you entrust your impressionable teenager into his tennis domain, Emilio’s aim is simple, direct and straightforward—namely to nurture, develop, and transform each individual athlete he works with into the highest-caliber performance tennis player.